Products aren't just design. They're decisions built on real understanding.
Currently leading product design at Wakeb — building AI-driven enterprise platforms for government and Fortune-class clients across the GCC.
Across 50+ clients and 6+ companies, I've shipped products that go beyond pixels — owning UX strategy, writing PRDs, defining roadmaps, and aligning stakeholders end-to-end.
A product isn't just design or just development. It's decisions made on a real understanding of the problem, the user, and the business.
Selected clients & collaborators across the Gulf.
From early-stage founders to government enterprises — partnering with C-level teams to ship products across SaaS, ERP, fintech, and AI. 50+ clients across 6+ companies in the GCC and MENA.
A glimpse into recent products I've shipped.
Selected screens from AI-powered platforms, ERP systems, and enterprise dashboards built for clients across the Gulf.
Full ownership — strategy through delivery.
Product Design
UX strategy, complex flows, information architecture, and scalable design systems for high-density, operational products.
- UX Research
- Flows
- Wireframing
- Prototyping
- Design Systems
- IA
Product Management
Bridging vision and execution — writing PRDs, defining roadmaps, prioritizing with MoSCoW, and aligning stakeholders end-to-end.
- Product Strategy
- Roadmapping
- SRS / PRD
- Stakeholders
- Agile / Scrum
Business Analysis
Requirements analysis, market mapping, competitive research, KPI definition, and RACI matrices — turning business goals into product clarity.
- Requirements
- Market Mapping
- KPIs
- Competitive Research
- RACI
AI & Workflow
Designing human-AI interaction patterns, AI-assisted design workflows, and prompt-engineered tooling that compounds team velocity.
- Human-AI Patterns
- AI-Assisted Design
- Prompt Engineering
- Tooling
A decade of building across MENA.
Leading end-to-end product design for AI-driven enterprise platforms targeting government and enterprise clients in the GCC. Define UX strategy, write SRS/PRD docs, design complex dashboards and ERP modules, and mentor the design team.
AI & Data Company
Founded and scaled an agency serving startups and enterprises across Egypt and the GCC. Delivered SaaS, ERP, fintech, and marketplace products end-to-end. Direct work with founders and C-level executives on product strategy and roadmap.
Digital Product Agency
User-centered web platforms and internal enterprise systems. UX research, persona development, end-to-end user flow mapping, and high-fidelity prototypes ready for development handoff.
Designed web platforms and internal systems with a focus on usability and scalability. Led UX research cycles and translated qualitative findings into validated design solutions.
Designed user-centered web platforms and SaaS products. Conducted UX research, user flows, and high-fidelity prototypes for early-stage and enterprise clients across the region.
Jordan
Designed visual interfaces and brand-led digital experiences for client campaigns. Delivered UI for web platforms, marketing assets, and internal business systems.
Advertising Agency
Collaborated with startups and SMEs designing MVPs, mobile apps, dashboards, and admin panels. Supported product validation, usability testing, and iterative design improvements.
EG · KSA · UAE
Words from the teams I've shipped with.
Selected words from founders, technical leads, and collaborators across SaaS, AI, and enterprise products.
Mahmoud is incredibly responsive, helpful, and supportive throughout the entire process. His professionalism stands out, and it's clear he approaches design with genuine passion and creativity. Working with him was a truly positive experience.
A professional in his work. We worked on a large project together. Mahmoud made an excellent effort from the beginning — researching and reviewing similar ideas, and surfacing critical feedback so we could address it in the final design stage. The visual identity he delivered was clean and simple. He's a very strong collaborator, and I'd happily work with him again.
An incredible experience working with Mahmoud on a website project. His professionalism, creativity, and attention to detail exceeded my expectations. He crafted a visually stunning, user-friendly website that perfectly represents my vision — seamlessly blending aesthetics with functionality. If you're looking for a skilled and reliable designer who delivers exceptional results, I highly recommend Mahmoud.
Mahmoud is a highly skilled UI/UX designer. His work is professional, creative, and always delivered to a high standard. It was a pleasure collaborating with him, and I confidently recommend him for any UI/UX project.
Exceptional response time, outstanding professionalism, and a friendly demeanor. I was thoroughly impressed by Mahmoud's innovative designs and creative solutions. I presented a challenging task, and he not only rose to the occasion but exceeded expectations — delivering remarkable results in record time.
Working with Mahmoud has been an absolute pleasure. His sense of urgency in supporting my needs and ability to quickly adapt to my preferred style of communication truly stood out. Beyond that, his work consistently exceeds expectations, delivering high-quality results that impress both me and my clients. Highly recommend him to anyone looking for a dedicated and skilled UX professional.
I had the pleasure of working with Mahmoud on the UI and UX design for my website and application — the experience was exceptional. He demonstrated remarkable professionalism and a strong vision throughout the project. His attention to detail was outstanding, and communication was seamless and highly responsive. I highly recommend working with Mahmoud and look forward to collaborating again.
Mahmoud is the pinnacle of creativity, attention to detail, and honesty.
Mahmoud helped us redesign our agency website and it was a great experience.
Honestly, dealing with Mahmoud was very professional — thank you for that. Your special touches showed clearly in the project, and your suggestions for development were wonderful. I welcome them with an open heart. Grateful for this experience, and looking forward to many more projects together.
Have a product that needs shipping?
Whether it's a complex AI product, a SaaS that needs structure, or a team that needs design leadership — if there's a real problem worth solving, I'd love to hear about it.
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